In today’s time, Social media can make or break your brand image.
Professions like social media manager, Instagram influencers are coming up and creating the field of social media management.
Before social media, there used to be public relations management which helped in improving relations between customers and companies. Nowadays, companies can stay in touch through a click which is possible through the emergence of social media.
During former times, companies could hire advertising agencies to advertise their products but the problem was “How many people have actually reached through it?”. With the emergence of internet websites it became easier to track progress of promotional activity leading to better outcomes.
What is a social media campaign?
Social media campaign is a campaign run by a brand or a company and at times by individuals to promote themselves or their products and services on social media.
Such campaigns lead to awareness, promotions and greater reach among the customers.
People also prefer to give feedbacks online which helps in improving quality of products and services.
Ways to start a social media campaign
Social media influencer have become a field of expertise. Instagram influencer marketing have become a billion dollar industry. It has opened new ways of promotions and marketing. Many companies and brands hire these influencers to promote their products.
Facebook is the second most success platform after instagram for promotions and business marketing.
Using the Right Platform
Social media campaigns can be started from different platforms like-
Different platforms have different methods that can flourish the campaign.
For example- On facebook , creating a brand page and starting an event can lead to greater reach.
On Twitter, trending of hashtags can lead to better promotions,
For instagram, one can contact influencers to promote their products while creating their own instagram page and using the relevant hashtags to get followers.
Using the right method at right platforms.
Not only using of social media platforms, the methods and strategy of your campaign on that particular platform can lead to best results.
One needs to fix their target audience and then decide whether their target audience will be using a social media platform more than another one?
It is notable that one doesn’t need to manage different platforms for their business. By focusing on one platform which their target audience uses the most can lead to great results.
Using of tools like boosting post, mass invites to like and follow can help a lot.
Using of hashtags can do wonders on sites like Instagram and Twitter.
Step by Step Guide on acing the social media game.
One needs to follow different steps to reach their goals. Social media marketing is also a game of words and brains. There are different steps to start your social media campaigns. These include-
1. Finding the target audience
2. Finding relevant social media to get attention of the audience
3. Planning of campaign
4. Beginning of campaign
5. Continuation of campaign through different means
6. Connecting with the audience
7. Developing a strong social media presence.
8. Influencing the people.
Let’s start to understand how people become instagram influencers.
First, they create an account and start posting on instagram. Second, they start promoting their lifestyle. Third, they start promoting their products and services.
At last, they start selling their products and ask for reviews while keeping in touch with their audience.
But how do instagram influencers do that?
They make certain selections like the niche they like about, what they should write and post, appealing to the people, posting consistently, choosing hashtags, quotes etc.Instagram influencers also engage with their followers in the comment box or through messaging to stay consistent in their communication.
Different tools that can be used
There are different tools that can be used while managing a social media campaigning. These depend on the social networking site you are going to use.
Some these tools include-
Paid ads on facebook.
Creating a facebook group to stay in touch.
Creating a newsletter
Doing giveaways at instagram
Creating a hashtag campaign at twitter or instagram.
Scheduling posts on facebook pages.
Important factors to select target audience includes-
Your product/ services.
Area of business.
Niche or field.
Peak timings of people for social media activity.
Your target audience’s interests.
As an influencer, one needs to understand that a person, who knows what their followers want, can succeed.
One can have lasting impacts on their sales and their branding through social media. It can make or break a brand.
The future of social media marketing seems bright and it is clear that the art of social media campaign is here to stay.